Traditional Media

As expected because of local NFL pre-emptions, both episodes of Bachelor Pad were adjusted down, the 8pm Final Challenge down 0.3 points and the 9pm finale down 0.4 points for adults 18-49 (to 1.9 adults 18-49 ratings for both) vs. the preliminary numbers. ABC still edged Fox for the night with adults 18-49 with a 1.9 rating to Fox's 1.8 rating.

Final broadcast TV ratings for Monday, September 12, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)

8:00PM ABC BACHELOR PAD: THE FINAL CHALLENGE 1.9 5 6.360
CBS US OPEN 0.9 4 3.390

The special 7pm Sunday night episode of Jersey Shore prior to the Video Music Awards drew 8.0 million viewers, up 40% from the 5.7 million that watched the pre-VMA episode last year (which was on 9/12/10). It drew a 7.5 rating in the MTV target 12-34 demo, which was up 36% vs. last year.

As big a jump as that was from last year, it was still down from Jersey Shore's most recent Thursday ratings. The 7pm hour certainly holding down the ratings.

Bigger than "Jersey Shore" -- that's how big Sunday's record-breaking Video Music Awards on MTV was.

The 82nd MLB ALL-STAR GAME delivered FOX a total audience of 25.9 million viewers and its best night in prime time since the American Idol finale in May.

In an intriguing article in Fast Company magazine, Univision was ranked #34 on a list of the 50 Most Innovative companies in the world. Check out the Q & A below done by Fast Company Magazine.
 

According to Media Post Daily, Clear Channel Out of Home has big plans to expand programs that were largely experimental last year. The company last year piloted programs featuring interactive digital displays in bus shelters in San Francisco and Washington, D.C. as well as bathroom mirrors and elevator banisters in Chicago's O'Hare International Airport. Clear Channel plans to expand these programs this year to other markets.