According to our allies at Mobile Marketer Newsletter, Pepsi and Papa John’s are sponsoring two mobile augmented reality experiences in USA Today, engaging readers with behind-the-scenes Super Bowl XLV footage.
Readers who pick up the Feb. 4 and Feb. 7 editions of USA Today can view a 360-degree tour of the Dallas Cowboys stadium, the inside of the locker room and listen to commentary from Cowboys owner Jerry Jones. USA Today partnered with junaio, which is powering the augmented reality features.
