Mobile

Businesses are wasting time and money trying to reach people online without realizing many resent big brands invading their social networks – according to findings from a global study launched by TNS, a Kantar company and part of WPP.

The race online has seen businesses across the world develop profiles on social networks, such as Facebook or YouTube, to speak to customers quickly and cheaply – but TNS’s research reveals that if these efforts are not carefully targeted, they are wasted on half of them.

According to Mobile Commerce Daily, text messaging and a mobile web presence has become essential in the marketplace for retail stores as they target loyal customers in the everchanging smart phone era.

NEW YORK – Panelists at Mobile Marketing Day 2011 addressed the importance of mobile stores for retailers who want to encourage continued brand loyalty and push multichannel sales.

According to our allies at Mobile Marketer Newsletter, Pepsi and Papa John’s are sponsoring two mobile augmented reality experiences in USA Today, engaging readers with behind-the-scenes Super Bowl XLV footage.

Readers who pick up the Feb. 4 and Feb. 7 editions of USA Today can view a 360-degree tour of the Dallas Cowboys stadium, the inside of the locker room and listen to commentary from Cowboys owner Jerry Jones. USA Today partnered with junaio, which is powering the augmented reality features.

During a recent conference put on by Arbitron about smartphones, HTMM was able to gain valuable insight on how consumers truly feel about their smartphones. What we learned was pretty incredible, so we wanted to showcase the executive summary.

From February through May 2010, Arbitron designed and executed an ethnographic study to better understand how Americans use and are engaged with their mobile devices. Arbitron wanted to draw a picture of how a smartphone fits into all aspects of daily life – in the car, at work, at play and in social settings.