Media

The competition for major media content continues to heat up with new pacts bringing Fox movies and TV shows to Amazon's streaming service and Dreamworks Animation films to Netflix.

Amazon's deal with Fox means Amazon Prime members can stream a "broad section of movies and TV shows" -- including "24," "Arrested Development," "The X-Files" and "Ally McBeal" -- starting later this fall, Amazon CEO Jeff Bezos said in a letter to customers on the site. The deal does not appear to include current seasons of Fox shows.

According to Mobile Commerce Daily, text messaging and a mobile web presence has become essential in the marketplace for retail stores as they target loyal customers in the everchanging smart phone era.

NEW YORK – Panelists at Mobile Marketing Day 2011 addressed the importance of mobile stores for retailers who want to encourage continued brand loyalty and push multichannel sales.

In an intriguing article in Fast Company magazine, Univision was ranked #34 on a list of the 50 Most Innovative companies in the world. Check out the Q & A below done by Fast Company Magazine.
 

February 22, 2011.  Creative Services Directors from the broadcast facilities in San Antonio met with the marketing team at Morgan's Wonderland.

During a recent conference put on by Arbitron about smartphones, HTMM was able to gain valuable insight on how consumers truly feel about their smartphones. What we learned was pretty incredible, so we wanted to showcase the executive summary.

From February through May 2010, Arbitron designed and executed an ethnographic study to better understand how Americans use and are engaged with their mobile devices. Arbitron wanted to draw a picture of how a smartphone fits into all aspects of daily life – in the car, at work, at play and in social settings.