iPhone

According to an article put out by Mobile Marketers Editor in Chief Mickey Alam Khan, Campaign deals of more than $250,000 grew 213 percent in the first quarter when compared to the year-ago period, according to new data from mobile ad network Millennial Media.

Foursquare, the smart phone service that lets people "check in" to restaurants, bars and wherever else they might find themselves, is launching a new version of its application that plays up serendipity and the discovery of new places.

According to Mobile Commerce Daily, text messaging and a mobile web presence has become essential in the marketplace for retail stores as they target loyal customers in the everchanging smart phone era.

NEW YORK – Panelists at Mobile Marketing Day 2011 addressed the importance of mobile stores for retailers who want to encourage continued brand loyalty and push multichannel sales.

With mobile advertising on the upswing, marketers must remember that many consumers are still less than thrilled about ads on this very personal device. Catering to their preferences for ad formats and features could help the mobile audience warm up to the usefulness of the channel according to eMarketer