Hispanic Marketing

Univision Communications is very optimistic due to the positive response to this upfront season.

According to Ad Age Global and the ComScore Ad Value Research Study, Hispanic Americans lead the nation as early adaptors when it comes to innovative electronic devices. Their high percentage rates show an eagerness to purchase the newest products on the market more than any other ethnicity group.

Follow link to read a great story about about the surge in the Hispanic Population in Texas and the United States. The story titled "Population ‘Tipping Point’ in Texas, as Hispanics Get Closer to Parity With Whites" was written by James C.

In an intriguing article in Fast Company magazine, Univision was ranked #34 on a list of the 50 Most Innovative companies in the world. Check out the Q & A below done by Fast Company Magazine.
 

Media experts agree thatsocial media is the gateway to U.S. Hispanics, the fastest-growing audience to embrace social networks and to tap into web information resources.