According to www.personalfinancebulletin.com, The Ford Motor Company (NYSE: F) is ramping up its advertising campaign for the new Ford Explorer 2011 by tapping into the current trend of marketing through social media as well as customer driven promotion.
The new campaign comes on the back of the recent successful launch of the Ford Explorer 2011 in an online campaign on Facebook. The company is encouraging customers to put forward ideas for their ultimate road trip in the Ford Explorer 2011. These ideas can be in the form of videos, photos of written articles and can be submitted to Facebook and a slew of other sites.
Ford is looking for exciting motoring adventures that can be experienced in the Ford Explorer 2011 that are centred on the vast number of unique and exciting locations and attraction across America. The company will then choose the best of these and then allow the author to live out that dream experience. Ford will then use these adventures to focus on different attributes of the Ford Explorer 2011 that make these experiences possible.
The company has used Facebook and other social media sites to communicate directly with its customers, even answering direct questions about the car. The company says that the new campaign will focus on how the Ford Explorer 2011 can be used to do all the things that you have dreamed of in a car. By using the internet and particularly social media sites the company is opening a new frontier of marketing and communication with its customers as well as millions of potential customers that are active online.
