Super PAC Men Eating Up Media Buys
21 February 2012

The Political Action Committees backing GOP candidates, Newt Gingrich and Mitt Romney have collectively spent more than $25 million towards their media campaigns. Check out this article from Broadcasting & Cable:

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They Still Love to Chase Girls
20 February 2012

Women are still setting the trend amongst households as their inluence on the most watched television shows and purchasing power are directly related. This article from Broadcasting & Cable illustrates how young women and millenials are the bullseye to their targeted audience.

It seems like every day there is a new deal or gadget that stand to revolutionize the TV industry. But one thing just doesn't change: It is still women that drive the business as far as advertisers are concerned.

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Twitter Opens Up Self-Serve Ad Platform to 10,000 Small Businesses
17 February 2012

Twitter is rolling out the self-serve ad platform it's been testing to 10,000 small and midsize businesses next month through a partnership with American Express, in a bid to broaden its revenue streams.

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How to Promote and Advertise Your Mobile App
20 January 2012

If you have an iPad app, you need to advertise to make sure people know about it. And, just like the traditional world, the ad opportunities are endless. Effectively determining where and how to advertise your app can be tricky if you don’t stop and consider a few key elements. Effective app advertising requires three key areas of focus: brand, buzz and balanced opportunity.

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With Bluefin Labs, Publicis' SMG Looks Beyond TV Ratings
20 December 2011

Advertisers have long based TV-buying decisions on who's watching. Starcom Mediavest Group is adding another wrinkle: targeting shows based on what those TV viewers are talking about in social media.

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Penn State Controversy Cost It Lucrative Bowl Bids
08 December 2011

The sponsor fallout from the child-molestation scandal at Penn State University continued on Sunday when the football program was apparently snubbed from more attractive -- and more lucrative -- bowl games.

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Majority of Technology Marketers Plan Budget Increases for 2012.
30 November 2011

In a new global research report released today by IDG Research Services, two-thirds of the technology marketers surveyed said they expect their budgets to rise on average 3.5% next year compared to this year. Digital programs will capture half the spend with 58% on demand generation and 42% on branding. Events is second at almost 24%.

“For more than two years, we’ve seen a surge in demand by clients looking for a range of services and products to meet their content marketing and social marketing needs and mobile is on the same track as social.”

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‘Digital waste’ pollutes the online world as brands fail to listen to what people want.
22 November 2011

Businesses are wasting time and money trying to reach people online without realizing many resent big brands invading their social networks – according to findings from a global study launched by TNS, a Kantar company and part of WPP.

The race online has seen businesses across the world develop profiles on social networks, such as Facebook or YouTube, to speak to customers quickly and cheaply – but TNS’s research reveals that if these efforts are not carefully targeted, they are wasted on half of them.

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Pepsico Connects With Shift to ‘Cultural Branding’
08 November 2011

No more is Pepsico using multicultural marketing techniques to reach African-American and Hispanic consumers. Rather, the company’s brand units are now engaged in “cultural branding.” Speaking this morning at the Association of National Advertisers (ANA) Multicultural Marketing and Diversity Conference in Miami Beach, Pepsi Bottling Co. CMO Simon Lowden noted that the company has brought “a reignition, or rebirth” to what had previously been multicultural branding.

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Mobile Data Will Soon Power the Trick-or-Treat Experience
27 October 2011

It's not far off. Kids on leafy streets with candy bags and mom or dad's old smartphone. Pinging friends for recommendations of the best houses to hit while updating their candy stash status on the fly.

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